Are you ready for the 2021 EMV-at pump deadline?

PCS is...and we're here to help you.

The PCS EMV at-pump Compliance Hub is our guide to help you navigate the gas station EMV chip deadline. We will continue to update this resource page with the latest EMV technology educational tools including videos, collateral, blog posts & more. 

We would like to stress that while the deadline has been postponed to April 2021, fuel merchants should continue their efforts to enable EMV acceptance because these are major changes that take time and investment.

The latest articles and news on the EMV at the pump credit card transition

EMV deadline at the pump

Can gas stations afford to miss the EMV at-pump deadline?

"Gas stations are struggling to justify the costs of installing chip card readers. But instead of asking “can I afford to be EMV compliant?” gas station owners should be asking “can I afford not to?”

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EMV credit card payments at the pump

EMV at the pump: Your Questions Answered

"In October gas stations will be under new obligations for accepting card payments at the pump. In this article we answer your frequently asked questions about how the change will affect the industry."

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EMV chip card compliance for gas pump terminals

The EMV at-pump deadline: where are we now?

"With just under a year to go until the deadline goes live and absolute, we can now take a look at where we are now, and by extension, where we're likely to be when that deadline arrives."

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EMV Compliance Information Center

Additional Survey Data

With less than a year until the April 2021 U.S. EMV forecourt liability shift deadline, the survey also reveals:

  • 37% of PEI members’ U.S. retail fueling customers have completed their EMV forecourt upgrades.
  • 62% have not yet placed their EMV upgrade orders.
  • Average lead times (which typically overlap) are:
    • 5 ½ weeks to receive EMV equipment orders;
    • 4 ¾ weeks to schedule and complete the upgrades
  • To help retail customers meet the deadline, 70% of U.S. distributors and contractors have hired additional technicians and incurred related capital expenditures (e.g., vehicles and equipment).

 

The percentage of manufacturers and affiliates that intend to apply for Paycheck Protection Program (PPP) loans or other Coronavirus Aid, Relief and Economic Security (CARES) Act benefits grew over the past three weeks:

  • Manufacturers: from 55% to 62%
  • Affiliates: from 51% to 58%

Distributors and contractors intending to seek such relief remained almost constant at 71%.

FAQ - Everything you need to know about the the EMV at-pump deadline - April 2021

With the EMV (chip card reader) gas station deadline less than a year away, now is the time for resellers, jobbers and merchants to begin the migration and upgrade process to EMV.

So, what do you need to know? As leading specialized providers in payment solutions, we compiled the following frequently asked questions to get you started.

Click each question to expand

The EMV Compliance deadline for VISA is set for April 17, 2021, but for Amex, Discover, and Mastercard, the date is April 16, 2021. Upgrading your automated fuel dispensers to ensure you’re protected against fraudulent transactions is key to limiting your business' liability. Let our experts walk you through the conversion process for your fuel dispensers and share the benefits of making the decision to upgrade ahead of the deadline.

The Europay, Mastercard, and Visa (EMV) protocol is the process of authenticating card present payments i.e. the security standard to prevent unauthorized use of a payment card at a terminal. For gas stations, the most significant upgrade on your current payment terminal is installing a chip card reader, which requires dipping to activate and has the security layer of requiring a number code to authenticate a payment.

There are several good reasons to make the EMV changeover, not the least of which is to remove liability for any chargebacks may occur at the terminal. Many independent gas stations are already liable to cover the cost of chargebacks, but there will be a clear distinction in liability once the deadline has passed; all merchants that comply with EMV standards will not be liable for chargebacks, and all merchants that do nor will be liable. The difference is cost could be significant. Additionally, using EMV systems means that gas stations are not only protecting themselves, they are also protecting their customers as EMV protocols all-but eliminate skimming. Thirdly, implementing these protocols may be a competitive differentiator for gas stations as chip cards become ever more ubiquitous and this impacts consumer experience accordingly.

No. EMV compliance is not a matter of federal, state, or even local law. And issuers will continue to process transactions processed via the old terminal, so gas stations that do not convert will still be able to accept payments at the pump. However, for companies who make the EMV changeover, credit card companies will assume the liability involved in a chargeback. For those who don't, chargeback liability will instead move to the individual gas station. So those who make the move to EMV compliance will protect themselves against being on the hook for fraud.

Predominantly EMV compliance means upgrading your credit card terminals and wiring to models that can accept payments via both EMV chip payment or via magnetic strip. That's it. It does, however, require all terminals to be so upgraded, a point which has left some business owners—like gas station owners who may have one terminal for every pump—concerned about the cost compared to the relative level of risk. Just because it's a simple task, however, doesn't make it easy or inexpensive; a large amount of cabling can be involved, and the hardware required can make this simple job very difficult to actually accomplish especially as the number of experts that can install the specific at-pump terminals is limited.

Be very cautious when it comes to accepting free hardware. There are, of course, some excellent merchant account providers that offer free hardware as an inducement to get new business in the door. However, there are also less scrupulous providers that are willing to eat the cost of hardware up front in exchange for other inducements down the line. Some who offer free hardware will also charge increased rates for processing payments, which will hurt profitability later. So be sure to review the entire deal package when considering an offer for free hardware; consult an attorney, accountant or similarly-qualified individual to get the full picture.

It is true that mobile wallets are gaining a lot of ground for users. It would be easy, therefore, to think that EMV isn't worth the bother, and that mobile wallets or in-app payments should be the focus for gas stations. However, adoption isn’t at critical levels yet and isn’t expecting to be any time soon; in skipping ahead to accepting NFC payments gas stations actively ignore a group of customers that are ready to pay now with EMV-based cards. These are actually most of the cards in play. So in planning for the future and bypassing a critical step, you send a large subclass of market directly to your competitors.

Don't wait. Contact our expert team today to get started.

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